Nudie Jeans which has made a great return of revenue in 2010/2011 , Nudie Jeans company is a Swedish premium clothing brand originating in Gutenberg Sweden . Founded in 1999 by Maria Erixisson former employee of Lee of Europe . In 2003 , they had 12 employees but a revenue of 93 million Swedish kroner. 70% of their revenue was generated outside of Sweden . Nudie Jeans is a brand of raw denim . With price ranging from 179 USD to 700+ USD . They've caught alot of attention of the upscale people of our generation . Being raw denim , they've pennied the slogan "Don't Wash Your Denim" .
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